10/23/07

Apple estimates number of unlocked phones



by Dan Moren
If you didn’t take the time to listen to the entirety of Apple’s Q4 2007 financial results conference call yesterday, well, I can’t blame you. I did, and my eyes are still partially glazed over, perhaps explaining why I walked into the refrigerator this morning.

But if you weren’t listening, you may have missed a few interesting tidbits. Phil already covered the big news—1,119,000 iPhones sold in the quarter—but Apple also mentioned another tantalizing figure: 250,000. That’s the number of phones that they estimate were sold for the purposes of unlocking to date (out of the 1.4 million sold all year), or about 17% of all iPhones. They also noted that Apple doesn’t receive any money from AT&T for phones not activated on their network.

Seems to me that would explain the angry hue and cry raised at the 1.1.1 upgrade: that’s a lot of angry unlocked iPhone owners.
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Inside iPhone 1.1.1

By Dan Moren
There’s more to last month’s iPhone 1.1.1 software update than just bricked phones and blocked apps. The software update for Apple’s mobile phone added several fixes and features—most notably support for the iTunes Wi-Fi Music Store—but many of those changes were drowned out by the clamor over disabling unlocked iPhones and third-party applications.

It’s a shame that the features, bug fixes, and tweaks that the iPhone 1.1.1 update delivered got lost in the shuffle, as many of those change deliver new capabilities to what many people believe was an already excellent product. After nearly a month’s worth of face time with version 1.1.1, we know all the ins-and-outs of the iPhone’s updated software. And we can give you the scoop on what you may have missed in all the shouting.
Music on the go

Undeniably, the most prominent addition to the iPhone’s bag of tricks is the iTunes Wi-Fi Music Store. First introduced for the iPod touch, the wireless version of Apple’s online music store appears as the 13th icon on the iPhone’s Home screen.

The implementation of the iTunes Wi-Fi Music Store on the iPhone is identical to what you find on the iPod touch. There are four major sections: Featured (sub-divided into New Releases, What’s Hot, and Genres), Top Tens (by genre), Search, and Downloads.

Browsing for music is easy and quick, as is buying and downloading songs. Searching is predictive, which is nice—as good as the iPhone’s keyboard is, the less you have to type to find what you’re looking for, the better.

Pay close attention to the name, however—the iTunes Wi-Fi Music Store features only music, not videos or even podcasts, and it won’t work on AT&T’s EDGE network. Tap the iTunes icon, and you’ll get a polite message asking you to connect via a Wi-Fi network.

In addition to the regular Wi-Fi store, Apple has joined forces with Starbucks to offer free access to the Wi-Fi Music Store via the coffee chain’s hot spots. In those stores, an additional Starbucks icon will appear and you’ll be able to view a list of the last 10 songs that played in the store, along with links to purchase them on iTunes. The service debuted in Seattle and New York earlier this month and will roll out to the rest of Starbucks’ Internet-enabled locations.

The bottom line: The iTunes Wi-Fi Music Store could very well be a killer app for the iPhone, for the first time making the purchase of media from a mobile device easy and even fun. As we’ve come to expect from Apple, the store just works, focusing on the features you’ll most likely want on your mobile device, without all the extra clutter of the desktop version.
It’s in the mail

In terms of new functionality, Mail got the most attention of any individual application in the 1.1.1 update. Yahoo Mail users can now choose whether or not to enable “push” mail—that is, having mail delivered automatically as soon as it appears on the server. To enable that feature, go to Settings -> Mail -> [your Yahoo account] -> Advanced on your iPhone, and you’ll find a switch for “Use push mail.”

Mail’s Advanced tab snuck in some other features as well, such as the ability to specify ports for incoming and outgoing mail servers, in case your account uses something other than the defaults. (These features are not necessarily available in every type of mail account.) And attachments have been spruced up—you can now view attachments in either landscape or portrait modes… for the most part. While this works for PDF, Word, and Excel files, it won’t work for pictures that are displayed in the body of the message.

The bottom line: The ability to define ports will please Mail power users, and the landscape-viewing mode is great for those who look at a lot of spreadsheets. But Mail is still ripe for a handful of other improvements, such as a unified inbox and the ability to view those pictures in landscape mode.
Lingua franca

With 1.1.1, the iPhone now has the ability to type accented characters. This falls short of the full International keyboard layouts we’ve seen on the iPod touch and which one can probably expect for the iPhones that will be sold abroad, starting in Europe next month. But it ought to help those who find themselves needing to refer to Dag Hammarskjöld or insist on the correct spelling of “à la mode.”

To summon the accented characters, hold down a letter key on the keyboard. After a moment, a pop-up menu of accented characters will appear; just slide your finger to the correct character, let go, and voilà. You’ll find extra characters under E, Y, U, I, O, L, S, A, Z, C, and N—most of the time, just look for the letter the character most resembles. In the punctuation setting, you’ll also find inverted versions of the question mark and exclamation point under those respective keys.

The bottom line: Typing accented characters will primarily appeal to those writing in languages other than English, but the mechanic of holding down the keys for the alternate characters is, if anything, even easier than typing accented characters on your Mac and definitely simpler than on Windows.
Where the iPhones roam (or not)

In the early days after the iPhone’s release, we heard horror stories about people racking up huge bills after using the iPhone’s data features when traveling overseas. In 1.1.1, Apple added the ability to deactivate Data Roaming, which you can find under Settings -> General -> Network. Apple says “When abroad, turning off Data Roaming may avoid roaming charges when using email, web browsing and other data services.” Implicit in that “may” is a “may not,” so your mileage (or kilometerage) may vary.

The bottom line: Giving iPhone users on the go the ability to disable data roaming with the tap of a few buttons is a smart move on Apple’s part that will spare AT&T’s billing department more than one call from an aggrieved customer.
The Home button: Twice as nice

Early adopters of the iPhone had two common complaints about their otherwise beloved phones—the number of taps it took to make a phone call and the difficulty of controlling music playback if the iPhone was in a pocket. The 1.1.1 update tries to kill two birds with one stone by adding extra functionality to the iPhone’s Home button.

Under Settings -> General, you’ll find a new Home Button entry, where you’re given three options for what happens when you double-click the Home button. It can continue to take you back to the Home screen, bring you to your Phone Favorites, or bring up a floating dialog box of iPod controls. There’s also an option to have the iPod controls appear on a double-click only when music is playing. That even works if the iPhone is at the unlock screen, letting you control playback without having to unlock the phone and bring up the iPod screen.

The bottom line: The biggest problem with using the new double-tap features of the Home button is retraining your muscle memory. But reducing the number of taps it takes to make a call will please heavy phone users, and music lovers will appreciate the simplicity of summoning playback controls.
Sounding off in text messaging

Despite some limitations, iPhone users have had the ability to switch ringtones since the device’s debut. But control other system sounds had been restricted to a simple on/off option. The 1.1.1 update added the ability to choose a different sound to signal the arrival of text messages.

As with ringtones, the list of text message sounds is limited to the tones that Apple includes. You can choose among the default Tri-tone, Chime, Glass, Horn, Bell, or Electronic. However, you still can’t change the sounds for new voicemails, e-mails, sent mail, or calendar alerts.

The bottom line: If you loathe the iPhone’s default “Tri-tone” text message alert, then your new options may seem like choice unlimited. But the iPhone doesn’t let you use ringtones purchased from iTunes as text message alerts, and it just makes the inability to change the other alert tones that much more perplexing. And, while we’re at it, how come we can’t customize text message alerts on a contact-by-contact basis?
Now you don’t see it, now you do

One frustrating aspect of life with the iPhone has the discovery that things you can accomplish with ease when using an iPod aren’t possible on Apple’s other handheld device. Case in point: outputting video to a TV. But that’s now possible with the 1.1.1 upgrade.

The catch? Even if you own a way to output to your TV from your video-capable iPod, your iPhone requires either Apple’s $50 Composite AV Cable or the $50 Component AV Cable. (Consult this Apple support document to see what will and won’t work.) Third-party peripherals that provide video output for previous iPods will not be compatible with the iPhone unless specifically noted. Under Settings -> iPod you’ll find an option to output video content as widescreen and whether to use an NTSC or PAL signal.

The bottom line: As nice as the iPhone’s screen is, you probably don’t want to crowd three or four people around it to watch a movie; TV output is a welcome addition for such scenarios. But the insistence on using new video accessories is annoying to those who already own an iPod dock or AV cables.
The end. Period.

When typing an e-mail on a pre-1.1.1 iPhone, reaching the end of a sentence meant switching to a different keyboard mode just to add the period. Now, there’s a shortcut—tapping the spacebar twice inserts a period followed by a space. You’ll still need to switch modes to use commas and other punctuation marks.

Not sure how you feel about this shortcut? You can activate or deactivate it under Settings -> General -> Keyboard.

The bottom line: As with the new Home button shortcut, the only problem with this feature is remembering that you don’t have to take the trip to the punctuation mode. Once you retrain your mind, this is a huge timesaver—at least for the remaining four people who actually bother with punctuation marks when text messaging.
Order up

Rearranging the cities in the Weather app or your stocks in the Stocks application used to involve a tedious process of deleting the original listings and then re-adding them in your preferred order. Thankfully, the 1.1.1 update simplifies things considerably.

In either Weather or Stocks, tap the “i” icon in the bottom right corner to view the list. Reordering is as easy as grabbing the handles on the right side of the row and dragging the items into the order you desire, much as you already could with your phone favorites. When you hit “Done,” you’ll find everything rearranged to your liking.

The bottom line: A nice addition that probably won’t save you too much time unless you’re a religious user of the Weather or Stock apps, in which case, this might brighten your day.
Battery included

If you happen to have one of Apple’s extremely minimalist Bluetooth Headsets, you may find yourself thinking “How the heck will I know when its battery is about to run out?” Previously, the iPhone would display a gauge of the Bluetooth headset’s battery life when both iPhone and headset were plugged into the dock. But now the iPhone shows a gauge in the status bar whenever the headset is on and paired with the phone.

The bottom line: Users of Apple’s Bluetooth Headset will reap the benefits here, especially if they’re the type who frequently forget to take the earpiece off.
Call the exterminator

While Apple plans to come out with developer guidelines for third-party apps next February, at this moment, support iPhone still must be of the web-based variety. Fortunately, Apple added a tool in 1.1.1 to assist anyone interested in creating sites that are iPhone compatible.

Under Settings -> Safari -> Developer, you can enable the Debug Console. That adds a small header bar under the Location field in Safari to report how many errors were encountered while trying to load the page. Tapping the bar will bring you into the console proper, where you’ll be able to switch between viewing HTML, JavaScript, CSS, or all errors.

The bottom line: Despite the forthcoming Software Development Kit for the iPhone, there are still plenty of great reasons to develop web apps for the platform too, and those programmers will find the iPhone’s Debug Console helpful for troubleshooting.
Small fry

The 1.1.1 software offers plenty of other minor additions. For example, video playback now supports closed captions when available, the volume for rings and alerts is now louder, and the alert volume now matches the ringer volume.

In addition, Apple has fixed a number of bugs, including some security vulnerabilities in Safari and elsewhere. The fixes also resolve at least one nagging issue I ran into in prior versions, where trying to login to a VPN would present me with a numeric keypad instead of the full alphanumeric keyboard.

The bottom line: The update certainly doesn’t fix every problem or add every feature that users have clamored for on the iPhone. But it at least proves that Apple is dedicated to updating the iPhone and that, to some extent, the company listens to the feedback offered by early adopters.
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Report: iPhone launch set records

Apple's iPhone was the biggest handset launch ever, according to a study released Tuesday by Web analytics firm Compete Inc.

In terms of consumer interest, the iPhone drew 20 percent more interest than the average phone launch and drew higher volumes of shoppers than either Microsoft's Xbox 360 or the Nintendo Wii, the study by Boston, Mass.-based Compete found.

In addition, the study showed consumers evaluating the iPhone are only one-half as likely as the average wireless consumer to cross shop other phones.

"The iPhone represents an important milestone in the evolution of consumer attitudes and behavior towards advanced wireless devices and services," Adam Guy, general manager of telecommunications and media at Compete, said in a statement.

Cupertino, Calif.-based Apple began selling the iPhone earlier this year to great fanfare and lines outside storefronts.
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iPhone bedlam dissected

By Phil Carson
Data is a damnable thing. It is what it is, but the devil's in the interpretation.

The same could be said for the Apple Inc. iPhone, hailed as a disruptive force that could change the handset vendor-network operator business model and pave the way for…

Well, if you want to find out where this juggernaut is headed, Compete Inc. will deliver its data on consumer shopping behavior around the device, and the implications will be debated today in a roundtable discussion at 11 a.m. in Moscone Center Room 250.

The discussion features Adam Guy, director of the wireless practice at Compete; Lee Ott, director of Yahoo Mobile Web; Cyriac Roeding, executive VP at CBS Mobile; David Ulmer, senior director of entertainment products at Motorola Inc.; and Sam Altman, CEO of loopt, a mobile social-networking startup.

“To what degree does the iPhone crack open the carrier’s deck?” Guy asked rhetorically. “Will this device put pressure on carriers to open their networks to any and all kinds of applications and devices? We want to talk to every link in the value chain and find out how the iPhone is affecting it.

“The market is ready to pay for all kinds of useful applications,” Guy added. “Our role in the conversation will be that of the consumer, as the final link in the value chain.”

The outcome, Guy suggested, is the intersection between consumer interest and what makes business and technical sense for all involved.

Compete’s findings on the iPhone led it to conclude four points: mobile handsets need to be marketed as consumer electronics devices, not as mere phones; consumers are warming to the idea of handsets’ actual, non-subsidized prices; smartphones are becoming a consumer draw; and smartphones that promise personal productivity—not just entertainment—will find a ready market.

Really? Well, Compete tracks Internet traffic to see how consumers behaved in the months before and after the iPhone’s June 29 launch, and it found a few data points that give pause.

In terms of consumer electronics, the iPhone at launch drew nearly three times the online traffic that Nintendo’s Wii gaming console did.

Online research overwhelmingly favored Apple’s Web site over AT&T Mobility’s site. Online interest in the iPhone did not translate into increased interest in AT&T Mobility’s other handset offerings. And consumers said they would pay extra for mobile services if they increased personal productivity, significantly moreso than mobile entertainment.

With data around consumer behavior from Compete and new data trickling in from other market analyst firms on the new terrain ahead, the iPhone’s impacts are the hot topic at a trade show that somehow straddles corporate productivity and entertainment.

The land between the two ends of the spectrum may well be where the new consumer animal lives, loving entertainment but needing productivity and connectivity.
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Using iPhone

Jobs said that this was the best iPod the company

has ever made, and we have to say, we completely agree. We are

not audiophiles, but from whatever we know about this phone till

now, we think it is going to be at the top of the list of wants of

every music listener this Christmas. The iPod makes full use of

the touchscreen interface and managing and playing songs

through the touchscreen seems so fluent and natural, it gives the

impression you’re actually touching your music. The large

widescreen is easily the best one to watch videos on. No longer

does one need to squint on a tiny screen while watching videos on

the move. Finding music seems to be faster due to the easily

navigable interface, and the presence of OS X must mean more

powerful searching and sorting features. The album art looks

gorgeous on the large display, there is a built-in speaker and there

is Cover Flow, for the first time on an iPod. And unlike in iTunes,

the Cover Flow on the iPhone is actually useful, and we can see

that becoming the preferred mode of browsing through their

music for most iPhone owners.

Get Started With the new iPhone

To get started with the iPod, you push an orange iPod icon on the

lower right hand corner of the iPhone screen. Once in the iPod

interface, we see five buttons across the bottom—Playlists, Artists,

Songs, Videos, and More. The first feature one needs to be

acquainted with is the scrolling. To scroll through a list of

anything, you just place a finger lightly onto the screen and flick

it in the direction we want to scroll to. So if you want to scroll the

list of songs up, you just flick your finger in the upward direction

and it scrolls like butter. The animation gives you a feel that it is

rubber banding up and down.

Playing Songs on iPhone , creating play lists

To play a song, you click on the “Artist” button, scroll through the

artists and tap on the one you want, and a list of albums pops up,

followed by a list of the songs for the album you chose. Now there

is a “Shuffle” option at the top. You can either hit that to play the

whole album in any order or simply chose the song you want to

play. What follows is not only a treat for the ears, but for the eyes

as well. The name of the artist, followed by the title of the song

and the album is displayed in a bar at the top. There is a “Back”

button to go back to the list of songs and a flip button to rotate

the gorgeous album art displayed below. If you intend to buy an

iPhone when it comes out, it is time to start tagging that clut­tered

library properly along with the album art. It will be worth it. The

Previous, Play/Pause and Next buttons are at the bottom of the

display followed by the volume control bar. For some reason,

there seems to be no indication of the length of the track or the

current playback position on this screen. This is quite odd, and

we can only hope that they include those in the final shipping

version. When you flip the album art around, you can see all the

tracks in the current album complete with the track number and

duration for each. At the top of the screen, there is a provision

for rating the currently playing album on a scale of five stars, like

in iTunes.Now comes the most interesting part: you can simply

turn the phone around and hold it horizontally while the iPod is

running. The phone senses the change in orientation,

automatically switches to landscape mode, and displays Cover

Flow. Here you can simply browse through the covers using the

flicking gesture with your finger and tap on any cover to have it

flip around and display the list of songs in the album. This is an

added functionality, lacking in iTunes, and it makes Cover Flow

very useful. Click on any song to start the playback. At the bottom

left-hand corner of the Cover Flow screen is the Play/Pause button,

and there is an “Info” button at the right-hand corner which,

according to our presumptions, will show you all the relevant

information about either the currently playing album/track or of

the album which is at the forefront in the Cover Flow navigation.

After you’re done, simply rotating the phone back to its upright

state brings you to the currently playing screen described

above.Of course, as with the iPod, you can make any number of

playlists and play them conveniently. The “More” tab houses six

other options—Albums, Audiobooks, Compilations, Composers,

Games, and Podcasts. Selecting the “Albums” option lists all the

albums stored on the phone in a list with a small thumbnail of the

album art and the title of the each album. All the other options are

pretty self-explanatory. The presence of the “Games” option

indicates that Apple will develop games that take advantage of the

iPhone’s huge touchscreen. However, this feature was not

advertised at Macworld—maybe because no games has yet been

developed that could be shown off to the audience.Watching

Videos on iPhoneClicking on the “Videos” tab brings up all the

videos stored on the phone. The videos are organised under the

following categories—Movies, TV Shows, Music Videos, and

Podcasts. Each video is represented by a thumbnail, the title,

artist, episode number, and the length. Click on any video and it

starts playing it in the landscape orientation. There is apparently

no provision for playing movies in the vertical position (though

we do not see any need for that). All of them are played in full

screen mode with no controls to obstruct the view. Tapping on the

screen brings up the onscreen controls. There is a “Done” button

at the top left corner that takes you back to the list of videos

followed by the scrub bar for jumping directly to any position in

the video. You can see how much of the video has been played on

the left side of the bar and the remaining duration on the right.

There is a small button with two diagonal arrows facing each other

but its function is not known as yet. Towards the bottom of the

screen are the standard controls—Previous, Play/Pause, Next, and

volume control. Widescreen movies are played with an aspect ratio

of 16:10 by default (i.e. it takes up the whole screen and cutting

out a little bit on both sides) and double-tapping on the screen

while the movie is playing restores it to the default aspect ratio.

Double-tap again to toggle back and forth. The iPhone also

remembers how much a video has been played and if a video is

quit in between and watched again a week later, it continues from

that point on.Jobs describes the response he got from an Apple

employee about the iPod functionality of the iPhone~”You know, I

was showing this to somebody; I was giving a demo to somebody

a little while ago who’d never seen this before inside Apple and I

finished the demo, I said, ‘What do you think?’ He told me

this—he said, ‘You had me at scrolling.’” Indeed, this seems to be

the best portable media player in the market till date, and things

are only going to get better with each revision. All in all, we think

we can safely conclude that the iPhone truly excels in the media

department.
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10/21/07

No guy in a coma, no missed iPhone launch, no kidding

by Peter Rojas
Didn't think we'd have to bother debunking something this obviously satirical, but about a zillion people have tipped us today with a link to a post on iPhone Savior about "Geoff Evila," who reportedly went into a coma in early June, causing him to miss the iPhone launch he had been so eagerly awaiting. He awoke from the coma four months later, and supposedly his close friend "Steve Denots" convinced the local Apple store in Chandler, Arizona to help recreate launch day for him so Geoff could experience what he'd missed.

Sounds totally plausible, like the kind of filler you see every night on local TV news, right? Yeah, well besides all the obvious markers that this is a joke -- "Evila" is "Alive" spelled backwards, and the author's name, "Earl Sorel" is an anagram of "Real Loser" -- the pic accompanying the post was actually taken on launch day at the Apple store in Dallas. Yeah, it's definitely been slow around here today.
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As Apple Gains PC Market Share, Jobs Talks of a Decade of Upgrades

By JOHN MARKOFF
Driven in part by what analysts call a halo effect from the iPod and the iPhone, the market share of the company’s personal computers is surging.

Two research firms that track the computer market said last week that Apple would move into third place in the United States behind Hewlett-Packard and Dell on Monday, when it reports product shipments in the fiscal fourth quarter as part of its earnings announcement.

“The Macintosh has a lot of momentum now,” said Steven P. Jobs, Apple’s chief executive, in a telephone interview last week. “It is outpacing the industry.”

On Friday, Apple will start selling the new Leopard version of its OS X operating system, which has a range of features that in some cases match those in Windows Vista and in others surpass them.

Mr. Jobs said that Leopard would anchor a schedule of product upgrades that could continue for as long as a decade.

“I’m quite pleased with the pace of new operating systems every 12 to 18 months for the foreseeable future,” he said. “We’ve put out major releases on the average of one a year, and it’s given us the ability to polish and polish and improve and improve.”

That pace suggests that Apple will continue to move more quickly than Microsoft, which took almost seven years between the release of its Windows XP and Windows Vista operating systems.

Vista has had mixed reviews, and corporate sales have been slow so far. Mr. Jobs declined to comment on Microsoft’s troubles with Vista, beyond noting that he thought Leopard was a better value. While there are multiple editions of Vista with different features at different prices, the top being the Ultimate edition, Apple has set a single price of $129 for Leopard.

With Leopard, Mr. Jobs joked, “everybody gets the Ultimate edition and it sells for 129 bucks, and if you go on Amazon and look at the Ultimate edition of Vista, it sells for 250 bucks.”

Microsoft has said that it will release an update, or service pack, for Vista in the first quarter of 2008. But it has also said that it intends to offer a service pack for Windows XP in the first half of the year. That, analysts said, could further delay adoption of Vista as computer users wait to see how XP will be improved.

Microsoft has also hinted that its next operating system, code-named Windows 7, would not arrive until 2010. At Apple’s current pace, it will have introduced two new versions of its operating system by then.

Apple has not been flawless in its execution. Early this year, it delayed the introduction of Leopard for four months. Mr. Jobs attributed this at the time to the company’s need to move programming development resources to an iPhone version of the OS X operating system.

Several analysts said they thought that Leopard would have only an indirect effect on Macintosh sales.

As for Vista, it has clearly not pushed up demand for new PCs as much as computer makers hoped. Last week, the research firm Gartner said PC shipments in the United States grew only 4.7 percent in the third quarter, below its projection of 6.7 percent.

That contrasted sharply with Apple’s projected results for the quarter. Gartner forecast that Apple would grow more than 37 percent based on expected shipments of 1.3 million computers, for an 8.1 percent share of the domestic market.

Apple has outpaced its rivals in the United States, particularly in the shift to portable computers. While this is the first year that laptops have made up more than 50 percent of computer sales in this country, Mr. Jobs said that two-thirds of Apple machines sold in the United States are now laptops.

Apple has also outperformed rivals in terms of market share by revenue, because its machines are generally more expensive.

According to Charles Wolf, who tracks the personal computer market in his industry newsletter Wolf Bytes, Apple’s share of home PC revenue in the United States has jumped in the last four quarters. In the second quarter, for example, the Macintosh captured a 15.8 percent share, almost double its share of the number of units sold.

He added that Apple had a significant opportunity now in terms of visitors to its stores. Apple is now reporting 100 million annual visitors, and Mr. Wolf estimated that 60 million to 70 million of them were Windows users drawn by the iPod or the iPhone, who could potentially shift to Macs.

Although Apple may be able to grow briskly by taking Windows customers from Microsoft, the two companies face a similar problem: the industry is maturing and there have been no obvious radical innovations to jump-start growth.

Indeed, many of the new features in the Leopard operating system version are incremental improvements. But Mr. Jobs said he was struck by the success of the multitouch interface that is at the heart of the iPhone version of the OS X. This allows a user to touch the screen at more than one point to zoom in on a portion of a photo, for example.

“People don’t understand that we’ve invented a new class of interface,” he said.

He contrasted it with stylus interfaces, like the approach Microsoft took with its tablet computer. That interface is not so different from what most computers have been using since the mid-1980s.

In contrast, Mr. Jobs said that multitouch drastically simplified the process of controlling a computer.

There are no “verbs” in the iPhone interface, he said, alluding to the way a standard mouse or stylus system works. In those systems, users select an object, like a photo, and then separately select an action, or “verb,” to do something to it.

The Apple development team worried constantly that the approach might fail during the years they were creating the iPhone, he said.

“We all had that Garry Trudeau cartoon that poked fun at the Newton in the back of our minds,” he said, citing Doonesbury comic strips that mocked an Apple handwriting-recognition system in 1993. “This thing had to work.”
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Excitement builds over iPhone/iPod Touch SDK

By Alex Zaharov-Reutt
What an eventful year it’s been in the world of Apple. At the beginning of the year, Apple’s website proclaimed ‘Welcome to 2007’, and that “the last 30 years were just the beginning”, implying 2007 would be Apple’s biggest year ever.

Well, with the iPhone, new iMacs, OS X 10.5 Leopard, and all the new iPods including the iPod Touch, amongst other developments with Apple TV, a Wi-Fi iTunes store and more, 2007 has certainly been bountiful in its harvest for Apple and for users.

Of course, there has been controversy over the fact the iPhone is officially a locked down device, able to work only with authorized phone carriers, and the fact that for the first few months of the iPhone’s life, native third party applications were simply not supported, drawing the ire of developers, fans and users.

Naturally, as anyone interested in the iPhone knows, Apple’s limitations, while annoying, have ultimately not stopped the hackers from writing and running native apps on the iPhone, and hacking it to work on any phone company that uses a standard GSM mobile phone network.

The same goes for the iPod Touch, which can now run a number of the missing iPhone apps, such as Google Maps, Notes, Weather and more.

But now that Apple has officially committed to delivering an SDK that will allow native third party applications – with whatever official limitations that we don’t know about yet (hopefully few if any), one of the biggest criticisms of the iPhone and iPod Touch has now begun melting away, at least for now.

Yes, we still need to see exactly what the SDK will or won’t allow us to do, and how Apple may or may not restrict developers in the way they distribute iPhone and iPod Touch software.
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Dumb iPhone Commercial Of The Week

Posted by Alexander Wolfe
So now the iPhone helps a pilot bust his plane out of a 3-hour tarmac delay by enabling him to surf to Weather.com? That's the preposterous story line of Apple's latest commercial, which was inescapable on Sunday whether you were watching football during the day on FOX and CBS, or game seven of the American League Championship Season in the evening.

At least for new "fatty" iPod Nanos, Apple took the soft sell approach, enlisting the charming Feist ditty 1234 in a meta-music-video.

No such luck with the latest iPhone commercial. This one has some guy who's supposed to be a pilot, telling us his iPhone got him to a weather report which said the storm was breaking, so he "called the tower," and within a half hour, he was on his way.

Even if that scenario were believable, who is it aimed at? The subgroup of the potential iPhone buying public who has commercial aviation licenses? I much preferred the original iPhone ads, which pulled the wool over everyone's eyes by grossing inflating the Web-surfing speed of the EDGE network, and let it at that.
What's next? Steve Jobs friend Larry Ellison enlisting the iPhone to help him steer around a squall during the America's Cup?

It's not just Apple that does difficult-to-fathom commercials. Dell (Dell)'s ads for its XPS laptops were also in heavy rotation Sunday. They provide clear confirmation that late-forty-somethings have ascended to the senior vice president level at ad agencies, where they are in a position to green-light the creative. How else to explain that so many current plugs are set to music which was popular 30 years ago? (The connection is, that's when those execs were in high school.)

It's the same age disconnection between vendor and audience which drove me nuts in the 1970s, when you had all these cars ads soundtracked to Sinatra music. It was as if the folks BBDBDOXYZ (or whatever the acronym of the agency in question) had never heard of the Beatles.

Similarly, I can't imagine that the college kids targeted by the new Dell ads give a collective flower-pot on top of their heads about Devo. (If you understand that reference, you're dating yourself, as do I.)
More than either of those two, my favorite commercial to hate is the idiotic Monster.com ad also currently tearing up the airwaves from over-repetition. Unfortunately, YouTube fails me here, perhaps because there's no redeeming amusement factor which inspired some copyright-violator-wannabe to upload it.

Still, I'm sure you know the ad. It's the one where a too-perky young woman asks in the voiceover: "What are you working for?" Pause. "Is it the deal?"

This one also has a soundtrack, though more antediluvian than the Devo. It's Paul Rogers of Free wailing away on the 1970 hit "Alright Now." Since the song is about a one-night stand, told from a male point of view that wouldn't be out of place in Mad Men, one wonders how it ended up in a commercial about the modern workplace. Really, it's more appropriate for a role-playing scenario in a harassment seminar that it is as a hiring come-on.

As for the question posed at the outset of the Monster.com commercial, the correct answer is of course: No, doofus, the paycheck.
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10/9/07

iPhoneSIMfree have developed software that unlocks the iPhone.

I guess it's now more than official: CNN has confirmed that the guys at iPhoneSIMfree have developed software that unlocks the iPhone. Not only that, but the developers at iPhoneSIMfree have released a FAQ for their highly anticipated unlock solution. How long until we can get our hands on it?

Here is a look at how CNN confirmed that the unlocking software actually works:

Los Angeles software consultant Brett Schulte, who is not affiliated with the developers, demonstrated the software for CNN Friday evening.

An iPhone that had the new software appeared to work on the T-Mobile system just seconds after Schulte replaced the AT&T SIM card with a T-Mobile SIM card.

"It's completely software hacked," Schulte said. "There's no case opening required. It's not required to do any kind of disassembly." It took Schulte about two minutes to unlock the iPhone.

So the software hack works and it does not require any physical alteration to the iPhone hardware aside from changing the SIM card.

Engadget, the blog that first substantiated the story, spoke with Schulte, the consultant at CNN:

We followed up with Brett, a consultant with CNN, and he confirmed the iPhoneSIMfree unlocked his iPhone as well -- we also really wanted to ask about getting in touch with Ted Turner for a summer internship, but we got the vibe that it'd be a no-go. Now, if only iPhoneSIMfree would release that product of theirs to the public -- perhaps that might land along side the CNN story they're gunning for?

Despite the confirmation, iPhoneSIMfree has yet to say exactly when anyone will actually be able to buy the software. According to CNN, they only acquired the address iPhoneSIMfree.com a few weeks ago.

The site, however, does now offer a FAQ. According to the document, the developers "are hoping to release in the next 48-72 hours." Here is a look at some more juicy tidbits from the FAQ:

1. Would all the same features still work?

Yes. Except for Visual Voice mail (which is an exclusive AT&T feature), all features currently available on locked phones will be available on unlocked phones. *

2. Is it resistant to updates?

While we have taken all possible measures to ensure that the phone will remain unlocked, we can only guarantee the current released versions of updates (up to and including 1.0.2). With any of these versions, even if the phone is fully restored, the phone will remain unlocked.

3. If I restore my phone will the software still work?

Yes (confirmed up to version 1.02)

4. Is it completely unlocked for voice and data use with any alternative carrier?

We have tested both voice and data extensively in multiple countries, using various different carriers and have found no problems. **

5. Do you still need itunes to activate the phone?

Activating your phone with itunes is not the only method available for activation. In order to use our software you will need to activate your phone through the means of your choice (see question 11)

6. Will the unlock work on phones that have been activated?

Yes, an activated phone is required for our software to work. (see question 5 above)

7. Can I unlock it before the AT&T registration process?

Yes

8. Does it work with 1.02 update?

Yes


Caveat Emptor: While the developers remain confident in their solution, there will be no money back guarantee for those who actually buy it and use it on their iPhones.

I can only imagine that lawyers at both Apple and AT&T are working overdrive this Labor Day weekend preparing for the appearance of this software.
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