Apple's iPhone was the biggest handset launch ever, according to a study released Tuesday by Web analytics firm Compete Inc.
In terms of consumer interest, the iPhone drew 20 percent more interest than the average phone launch and drew higher volumes of shoppers than either Microsoft's Xbox 360 or the Nintendo Wii, the study by Boston, Mass.-based Compete found.
In addition, the study showed consumers evaluating the iPhone are only one-half as likely as the average wireless consumer to cross shop other phones.
"The iPhone represents an important milestone in the evolution of consumer attitudes and behavior towards advanced wireless devices and services," Adam Guy, general manager of telecommunications and media at Compete, said in a statement.
Cupertino, Calif.-based Apple began selling the iPhone earlier this year to great fanfare and lines outside storefronts.
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